ASANA – 2025Work Innovation Summit
THE BRIEFDevelop an evolved design system that builds on the previous years’ branding while weaving in the theme of AI and human collaboration
I developed the identity by using abstract, AI-inspired patterns derived from the product experience.
The color palette was pulled from Asana’s AI branding and expanded on. The energizing colors were designed to flex across stages, content, signage, and activations ensuring consistency and distinction.
ROLEArt direction, design
DELIVERABLESEvent identity, signage & environment, swag
CREDITSNick Levesque – creative direction
Hazel Wong – activation design
Teresa Yang – motion design
Mackenzie Covington – creative production
+ so many more!